Ad Space
Finance Calculators
Customer Acquisition Cost (CAC) Calculator
Calculate your Customer Acquisition Cost (CAC) from total sales and marketing spend.
Cost per customer
—
Ad Space — 300×250
About the Customer Acquisition Cost (CAC) Calculator
Customer Acquisition Cost (CAC) tells you how much, on average, it costs to win one new paying customer. It's a core metric for judging whether marketing and sales spending is efficient.
Formula: CAC = (Marketing Spend + Sales Spend) ÷ New Customers Acquired
Businesses usually compare CAC against customer lifetime value (LTV) — a healthy business typically wants LTV to be at least three times its CAC.
Ad Space