Finance Calculators

CPC and CPM Calculator

Calculate the cost per click (CPC) and cost per thousand impressions (CPM) for an ad campaign.

Cost per click (CPC) —

Cost per 1,000 impressions (CPM) —

About the CPC and CPM Calculator

CPC (cost per click) and CPM (cost per thousand impressions, from the Latin "mille") are the two most common ways advertisers measure how efficiently ad spend is being used.

Formulas: CPC = Ad Spend ÷ Clicks · CPM = (Ad Spend ÷ Impressions) × 1,000

CPC is useful for judging cost-efficiency of clicks and traffic, while CPM is used to compare the cost of reach and brand awareness across campaigns or platforms.