Ad Space
Finance Calculators
CTR (Click-Through Rate) Calculator
Calculate the click-through rate (CTR) of an ad or email campaign from total clicks and total impressions.
Click-through rate (CTR)
—
Ad Space — 300×250
About the CTR (Click-Through Rate) Calculator
Click-through rate (CTR) measures the share of people who saw your ad, email, or listing and actually clicked on it. It's one of the fastest signals of how compelling your creative and targeting are.
Formula: CTR = (Clicks ÷ Impressions) × 100
CTR benchmarks vary widely by channel and format — search ads, display banners, and email subject lines all have very different typical ranges — so CTR is most useful when compared against your own historical campaigns or close industry benchmarks.
Ad Space